TOMAS NILSSON | ART DIRECTOR | INFO@TOMAS-NILSSON.SE | +46(0)703356249

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  PRINT — Redline Tattoo is a classic shop. But from now on, they also offer piercing. So how do you promote the new offer to a target group that won’t raise their eyebrows for a regular ad? Well, when you know they won’t settle for Photoshop, you have to go for the real deal. Peek behind the scenes at redlinetattoo.se.

  
  
  

• INTEGRATED — Concept for the new image subscription service Thinkstock. Winner of the Swedish Young Lions competition 2011

  
  
  

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  DIRECT – Guldägget is the finest advertising award in Sweden (it’s been around for over 50 years). But agencies from the region we work in tend to ignore the award (and come up with alot of excuses). Maybe because it’s over 20 years ago an agency here managed to win?

  So when the Swedish association of communication agencies wanted us to create an invitation for a local seminar about Guldägget, we simply asked: Why haven’t an agency from our region won in over 20 years? And then we did a book about it and sent as an invitation to over 20 advertising agencies. Read/look here.

• MUSIC VIDEO — School assignment to reinterpret Little Red Riding Hood. Resulted in a music video for Slagsmålsklubben, a couple of million online views and a ticket into advertising.