TOMAS NILSSON | ART DIRECTOR | INFO@TOMAS-NILSSON.SE | +46(0)703356249
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DIRECT – Frisk Sport & Fitness is a gym for those who train hard to achieve their goals. Not seldom are they runners, cyclists, skiers or even triathletes. People who don’t refuse a challenge.
But too many of those don’t see a gym as a natural part their training. That’s why we offered them to try out our gym one year for free – if only they could get the coupon to the gym. The coupons were made from solid concrete and placed in running trails far off from the city center.
Nominee for Guldägget Direct and Alternative media 2015.
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PRINT — Redline Tattoo is a classic shop. But from now on, they also offer piercing. So how do you promote the new offer to a target group that won’t raise their eyebrows for a regular ad? Well, when you know they won’t settle for Photoshop, you have to go for the real deal.
If you dare, take a peek behind the scenes.Published in Lürzer’s Archive.
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REPOSITIONING – When we first met Frisk Sport & Fitness, it was a gym with strong values but an unclear message. With a thorough rebranding we revitalized their message and reconnected them to the target audience. Our work included everything from insight work and updated value statements to a new visual identity and a launch campaign.
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INTEGRATED — Concept for the new image subscription service Thinkstock. Winner of the Swedish Young Lions competition 2011
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MUSIC VIDEO — School assignment to reinterpret Little Red Riding Hood. Resulted in a music video for Slagsmålsklubben, a couple of million views online and a foot in the door at my first job in advertising.