DIRECT – Guldägget is the finest advertising award in Sweden (it’s been around for over 50 years). But agencies from the region we work in tend to ignore the award (and come up with alot of excuses). Maybe because it’s over 20 years ago an agency here managed to win?
So when the Swedish association of communication agencies wanted us to create an invitation for a local seminar about Guldägget, we simply asked: Why haven’t an agency from our region won in over 20 years? And then we did a book about it and sent as an invitation to over 20 advertising agencies. Read/look here.